SKU: 31881469916

Principles of Marketing, Global Edition

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Principles of Marketing, Global EditionMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab ï¿¿ Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab ï¿¿ Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab ï¿¿ Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing with Pearson eText MyLab ï¿¿ Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

EAN: 9781292449364
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 19. Auflage, 23019
Erscheinungsjahr: 2023
Produktform: Kartoniert
Autoren: Armstrong, Gary & Kotler, Philip & Balasubramanian, Sridhar
Auflage/Ausgabe: 19. Auflage
Seitenzahl/Blattzahl: 768
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 274 mm
Breite: 215 mm
Höhe: 31 mm
Gewicht: 1626 gr
Genre: Importe
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SKU: 31881469916

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Molly Edwards
Carnegie, US
★★★★★ 5
Cute, sturdy, versatile
Size: 6 Big Kid, Color: Off-white Faux Leather
I bought several pairs of these to get the right sizes lol. I originally purchased for my 9 year old xoxo for a vacation but I got a too big, my 13 year old grabbed them tried them on and LOVED them. So, I ordered three more pair, found the right size for my 9 year old and sent the other two back. These are cute, versatile, sturdy, and GREAT price. I live that they buckle, are closed toes, but airy. Can dress up or down.
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Reviewed in the United States on February 20, 2026
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linda Rocka
Draper, US
★★★★★ 5
Cute but too big sandals
Size: 6 Big Kid, Color: Off-white Faux Leather
Nicely made sandal, however run extremely big and not appealing how your toes look in them And I got some nice toes😉
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Reviewed in the United States on November 4, 2025
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T West
Lowell, US
★★★★★ 4
Nice sandals, but run a little big
Size: 12 Little Kid, Color: Pink Faux Leather, Size: 12 Little Kid, Color: Pink Faux Leather
I got these for my oldest daughter, I tend to order a little big so my kids can wear them a little longer. These are a little bigger than expected, however. Not a big deal for us since she has other shoes to wear at this point....BUT I don't think most people would be happy if they not be able to use the product immediately. At any rate, these appear to be very well made. The cushion resembles adult style padding as it's pretty firm. The velcro strap works well and is a good choice for kids. Lastly, these were $25 at the time of testing which is on the high side for kids sandals. These are made of faux or PU leather, so a little surprising. I would expect that price to come down a little to be competitive. Overall though, pretty decent sandals that run a little large.
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Reviewed in the United States on April 24, 2025
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Mirna
Natrona Heights, US
★★★★★ 3
Make sure the size is correct.
Size: 11 Little Kid, Color: Off-white Faux Leather
The shoes are cute. I had to returned ack because they were too big for my granddaughter.
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Reviewed in the United States on July 13, 2025
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Sandra French
Boise, US
★★★★★ 5
Purchase the right size I have size bigger
Size: 3 Little Kid, Color: Off-white Faux Leather
Very nice fit well
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Reviewed in the United States on April 26, 2026

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