SKU: 78172536310

Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategy

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Richard Kühn; Urs Fuhrer | Marketing – Analysis and strategyThe German version of Marketing: Analysis and Strategy was primarily developed as a tool for marketing managers. With its 15 editions, it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland. The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience based systematic

The German version of „Marketing: Analysis and Strategy“ was primarily developed as a tool for marketing managers. With its 15 editions, it is one of the most sucessful textbooks for couses on strategic marketing for college students and marketing professionals in Switzerland. The impetus for this English translation came from teachers who successfully use the German text in their marketing courses and would like to apply the experience-based systematic manual also in their English classes.

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SKU: 78172536310

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4.2 ★★★★★
Based on 11 reviews
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Verified Purchase
Breanna Tran
Birmingham, US
★★★★★ 5
Very Useful
Format: Paperback
I used these for my A+ exams and I didn’t really end up reading the material. I more so used them for their practice exams. That’s only because there’s a lot of information to digest and I was in a rush to take the exams. I still passed so I find that they are well formatted. The questions imo needs to be read more throughly than the exam questions themselves.
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Reviewed in the United States on October 24, 2024
S
Verified Purchase
Stephanie holland
Cuba, US
★★★★★ 5
Amazing study tool
Format: Paperback
Perfect for the exam goes along with the actual course 👌
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Reviewed in the United States on March 12, 2025
S
Verified Purchase
Sandra Bhargava
Omaha, US
★★★★★ 5
Details I mok
Format: Paperback
I like the explanations, but I don’t like small print, particularly for older people
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Reviewed in the United States on December 20, 2023
J
Verified Purchase
James Sanchez
New York, US
★★★★★ 1
31 pages were missing from the test book
31 pages were missing from the test book Pages 453 to 484 were missing (see attached photo) It’s very hard to prepare for a comprehensive certification examination studying from an incomplete text. FYI, the book was purchased new and not damaged, it was bound that way
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Reviewed in the United States on February 18, 2023
A
Verified Purchase
Adam Buccilli
Houston, US
★★★★★ 3
Kindle version does not come with tests/flashcards
I did not know this beforehand. They hid this fact waaaay down below and added it in below the details and neglected to add it to the main description at the top. Be advised.
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Reviewed in the United States on April 10, 2022

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