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Description
Made to Stick: Why Some Ideas Survive and Others DieNEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs,
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.Binding Type: Hardcover
Publisher: Random House
Published: 01/02/2007
ISBN: 9781400064281
Pages: 336
Weight: 0.97lbs
Size: 8.27h x 5.89w x 1.08d
Review Citations: Publishers Weekly 10/16/2006 pg. 45
Booklist 11/01/2006 pg. 11
People Weekly 01/08/2007 pg. 45
Library Journal 02/01/2007 pg. 83
School Library Journal 03/01/2007 pg. 246
LJ Best Business Books 03/15/2008 pg. 35
Publishers Weekly Best Books 03/23/2009 pg. 22
CBA Retailers 11/01/2012 pg. 34
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Love the vibrant straps, a cute everyday bag!
This shoulder handbag is a good value for the cost. Made of good quality materials. I especially like the silver rings for attaching the longer strap, and the silky material of the straps themselves is also nice. Inside there are several zippered pockets for your keys, pens, and other items. There is also a pocket for your cellphone. I use this bag for carrying my laptop back and forth to work, and I always feel very stylish when I am wearing it. The size is perfect for carrying a laptop or notebooks and books back and forth or for carrying on luggage on a plane. My one small complaint is the length of the sewn on straps is just slightly too short. I sometimes have to bend my arms more extremely to get them through the longer, sewn-on shoulder strap.
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Reviewed in the United States on August 29, 2024
★★★★★ 5
Heavy duty, thick tote bag.
This is a pretty heavy duty canvas bag. It’s a little smaller than it looked in the ad, but it does seem very strong and put together and I think it is waterproof or water resistant so that’s useful. I can definitely see this for shopping or just like out running errands, it’s got two sets of straps are nice. You can wear it multiple ways. The quality is pretty good. Better than a lot of the bags that I’ve been getting these through Amazon.
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Reviewed in the United States on September 3, 2024
★★★★★ 5
Pretty nice little bag
Color: Black
Wasn’t sure if I would like the size of the bag as I was planning on using it as my everyday purse. Pleasantly surprised by how much can fit in it. Definitely good for travel as it will hold what you need. I would only say that the strap would benefit from having a wire in it to prevent people from just cutting it off. Other than that, it is a nice looking bag. Good size. Seems to be well put together and sturdy. Note if you are on the bigger size, the strap might not fit around you. I do have to have it fully extended to fit properly. But it is comfortable to wear and the wide strap doesn’t put too much pressure on my shoulder.
I would buy again or at least from the same brand.
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Reviewed in the United States on April 8, 2026
★★★★★ 5
Can’t beat this purse/ bag
Color: Green
Nice, light weight and plenty of room for lots of stuff actually. Love the built-in card holders very convenient, durable, the locking features with the zippers, genius idea,and the green is so pretty if you’re looking for a smaller bag and everyday smaller bag that can hold all your crap (face it ladies we carry a lot of crap) this purse is absolutely beautiful and perfect. I’m actually thinking about getting one for all my work stuff instead of my backpack.
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Reviewed in the United States on March 21, 2026
★★★★★ 5
Perfect bag for everyday wear
Color: Black
This bag is perfect! It’s just the right size and not super bulky. I love all the pockets and the clip to lock it! I loved the black one so much I went back and bought it in green! It’ll be so perfect to use on our trip but also it’s a great everyday bag. It’s super light weight and comfortable to wear front or on the back.
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Reviewed in the United States on May 22, 2026