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Honest Signals: How They Shape Our World

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Honest Signals: How They Shape Our WorldHow understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations. How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our

How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.

How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in how we interact with other people reveal our attitudes toward them. These unconscious social signals are not just a back channel or a complement to our conscious language; they form a separate communication network. Biologically based "honest signaling," evolved from ancient primate signaling mechanisms, offers an unmatched window into our intentions, goals, and values. If we understand this ancient channel of communication, Pentland claims, we can accurately predict the outcomes of situations ranging from job interviews to first dates.

Pentland, an MIT professor, has used a specially designed digital sensor worn like an ID badge--a "sociometer"--to monitor and analyze the back-and-forth patterns of signaling among groups of people. He and his researchers found that this second channel of communication, revolving not around words but around social relations, profoundly influences major decisions in our lives--even though we are largely unaware of it. Pentland presents the scientific background necessary for understanding this form of communication, applies it to examples of group behavior in real organizations, and shows how by "reading" our social networks we can become more successful at pitching an idea, getting a job, or closing a deal. Using this "network intelligence" theory of social signaling, Pentland describes how we can harness the intelligence of our social network to become better managers, workers, and communicators.



Binding Type: Paperback
Publisher: MIT Press
Published: 09/24/2010
ISBN: 9780262515122
Pages: 184
Weight: 0.54lbs
Size: 7.66h x 5.16w x 0.63d
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SKU: 14036677319

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Ashley
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My Lily looked so cute on her first birthday and it was so easy to put on. It doubles as a toy if you want to cut the band off. It's got a crinkling sound, no squeaker
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Reviewed in the United States on August 24, 2025
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Jessica
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My dog loves it! We play tug of war and it’s still holding up. She is 40 pounds and is strong. But this would not be durable for dogs who rip things apart.
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Meena
Omaha, US
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Cute gift
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Cute and well made dog toys. A little smaller than anticipated but the dog liked it.
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Reviewed in the United States on February 15, 2026
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Sabrina
West Palm Beach, US
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This was perfect for my boys 5th birthday. It’s cute and he loves it
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Stacie
Cuba, US
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Happy pup. Worth it.
My dog loves this thing. It takes hardly any effort to launch the ball. Flick of the wrist kinda thing. The squeaky ball is her favorite but unfortunately you can't buy this brand of ball separately. It says compatible with any 2.5 inch ball but that's not true. We have a ton of Penn tennis balls and they are just slightly too big for this launcher. You can do it but it's a huge pain and hard to throw. Another issue is that when we first got it the handle didn't want to stay screwed together. After the first day of use and having to rescrew it together multiple times, the issue seems to have corrected itself? Either way, for the price with the comfy handle, very low effort throwing for big pay off, two balls included and the crazy excitement from my dog anytime we get near the thing. It's definitely worth it. I like it much better than the chuck it and stone random cheap brand we used to have. I'm going to try one of the balls recommended in the product pictures. I'll update if they work out.
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Reviewed in the United States on May 19, 2026

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