SKU: 15694520766

Intuitive Marketing: What Marketers Can Learn from Brain Science

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Intuitive Marketing: What Marketers Can Learn from Brain ScienceIntuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and

Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."

Traditional marketing assumes its purpose is persuasion: it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power."

But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages.

Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science.

Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion.

Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs.

Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.



Binding Type: Hardcover
Publisher: Intuitive Consumer Insights LLC
Published: 10/20/2019
ISBN: 9780578576961
Pages: 408
Weight: 1.54lbs
Size: 9.02h x 5.98w x 0.94d
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SKU: 15694520766

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4.1 ★★★★★
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JAZ
Louisville, US
★★★★★ 5
8 Paws up
Size: Large/Giant (1 Count)
I bought one of these several months ago for my 6 year old, 65 lb Am Staff mix. He’s a super chewer; for example, he once chewed the corner off a windowsill before I caught him. He loves this. Just adopted a 4 year old, 55 lb female Am Staff mix. Equally super at chewing. I had her with me in my home office and she randomly bit a chunk off the decorative trim on my old wood desk. Anyway, as soon as she saw this toy, she made a beeline for it. Thank goodness I had a spare! I’m now here to buy a third, because this is a good one for dogs who can REALLY chew.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 15, 2024
B
Verified Purchase
Brenda C.
West Palm Beach, US
★★★★★ 3
Dogs not interested
Size: Large/Giant (1 Count)
My two labs do not care for this one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 29, 2023
P
Verified Purchase
PurpleBookDragon
Birmingham, US
★★★★★ 5
LOVE BARK TOYS!!!
Color: Rad Herring - Medium
I got this toy for my 1yr old Husky/Heeler/(possibly)GSD (approx 42lbs) mix when she came to our home mid/late October of 2025 and the toy lasted until December 3rd 2025 when we had to assist her with opening the fabric to get the toy on the inside. It was a great fun toy for her and the inside toys still is and she loves playing with it. The durability of both the outside and inside toys are great for super chewers! I was glad there was no stuffing because I had gotten her a plush toy once before and she destroyed that immediately. The fabric on this was durable enough to withstand her chewing yet soft enough that it didn’t hurt her teeth. The colors were vibrant and fun for both toys even though wear and tear kinda took some of the fabric color away. I would definitely buy this again once the inside toy is no longer safe for her, especially since the size was perfect for her too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 12, 2026
A
Verified Purchase
ali
Houston, US
★★★★★ 5
Good ball for strong chewers
Color: Cheeze Brawl - Large, Color: Cheeze Brawl - Large
My dog loves this ball except the outside fur gets gross really quickly. However, it’s easy to cutoff and underneath is a strong squeaky ball. It’s like two gifts in one. He’s a very heavy chewer and the ball lasts quite a bit.
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Reviewed in the United States on December 31, 2025
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Verified Purchase
Ashton Gibson
Boise, US
★★★★★ 5
Take the skin off and get the right size for your dog’s weight!
Color: Panda Bear - Large, Color: Panda Bear - Large
This review is specifically for the panda toy. My dog is a super chewer and will literally go through any normal toy, even the ones labeled for aggressive chewers, within a few hours at most. He’s about to be 10 years old and this is the first time he’s ever had a toy that lasted as long as it has. I wanna mention the outer layer he almost immediately chewed through. To me, it wasn’t worth the fear of him dealing through pieces so I just took the whole “skin” off. However, he’s safely had this for 2 months with no issues and heavy daily chewing until he finally broke it apart. So if you have a super chewer, make sure to get the size appropriate for your dog’s weight and take the “skin” off and you’re left with a quality toy that will stick around! Pictured is a set of 2 new toys of the same variety since he finally chewed through his last batch lol
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Reviewed in the United States on May 27, 2026

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