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Description
Making Ads Pay: Timeless Tips for Successful CopywritingWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side by side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six decade career at the top advertising firm of
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/20/2011
ISBN: 9780486486017
Pages: 248
Weight: 0.55lbs
Size: 8.30h x 5.40w x 0.70d
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4.6 ★★★★★
Based on 1796 reviews
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Product Reviews
★★★★★ 1
Too damn small
Color: Black
Way too small for an adult. It doesn't even fit my 11 year old. Unfortunately I didn't open it immediately or I would have returned it. Now I'm stuck with something nobody in my house can use.
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Reviewed in the United States on April 16, 2026
★★★★★ 3
One size definitely doesn’t fit. Otherwise Ok.
Color: Black
OSFM - one size fits most. It should be OSFS - one size fits small/some. Measured my head size and according to their chart I’m l/XL. This cap is tight fitting and gives you a headache after an hour. Otherwise it’s fine. Keeps your head cool, is absorbent and works well under a helmet.
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Reviewed in the United States on November 21, 2025
★★★★★ 5
Feels refreshing on the head…
Color: Black
I purchased a few of these on UA application. However, when I decided to put some more the UA app was out of stock.
I love the skull caps!! I use them for the gym and for work. They’re very comfortable and outstanding if you’re in a hot environment, sweat a lot or just want to be cooler.
They haven’t slipped at all and it’s great value for what I spent!
So far I have seven in total. I may purchase three more shortly before summer hits that way I can use one at the gym and one at work per day and don’t have to worry about doing my laundry just to have clean skull caps.
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Reviewed in the United States on February 2, 2026
★★★★★ 5
The perfect sock!
Size: 6-10, Color: Halo Gray/Assorted
The only socks that I can wear with my hey dudes. They stay on my ankles and never slid down into the shoe. I will forever order these as long as they are available. They are comfy too!
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Reviewed in the United States on August 21, 2025
★★★★★ 5
Good option, especially in warmer weather
Size: 6-10, Color: Black
High quality socks and very durable. Nice touch adding the grip on the back of the ankle so the sock stays up. Size is a true fit to the size of your foot as well.
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Reviewed in the United States on April 17, 2025
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