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The Attention Merchants: The Epic Scramble to Get Inside Our HeadsOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality" a revelatory, ambitious and urgent account of how the capture and re sale of human attention became the defining industry of our time. Ours is often called an information economy, but
One of the Best Books of the YearThe San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Binding Type: Paperback
Publisher: Vintage
Published: 09/19/2017
ISBN: 9780804170048
Pages: 432
Weight: 0.90lbs
Size: 8.00h x 5.20w x 1.00d
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4.2 ★★★★★
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Product Reviews
★★★★★ 4
Some didn’t stand out as a good fragrance I liked. They weren’t a bad smell just not what I wanted.
Scent: COLOGNE COLLECTION, Size: 5 Ounce (Pack of 6)
I was reluctant about ordering fragrant soap. I had a bad experience with another popular brand that smelled horrible. This actually had a couple fragrance I liked. The musk is my favorite.
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Reviewed in the United States on January 4, 2026
★★★★★ 5
They leave ur body smelling good
My husband loves it
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Reviewed in the United States on March 19, 2026
★★★★★ 5
HIGHLY RECOMMENDED. Spells great
I use this product everyday and have used an entire set. They smell great and get you clean, there is a loofa bag included where you put the soap inside and makes scrubbing convenient.
Recommend if you want to feel clean and smell really good.. this is the set you can use. I know the ladies like it a lot. I get compliments all the time.
One lady told me "You smell like money"... LOL.. true story.
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Reviewed in the United States on January 2, 2025
★★★★★ 4
Great scent, but leaves a film on my skin.
I was expecting bars of soap with more of a peppermint/eucalyptus fragrance and I just could not relate those fragrances to what the soap actually smells like. The Viking Revolution soap doesn't smell bad per se, and actually for me is rather fragrance neutral like you might find with the more sterile hospital and clinic type soaps.
The lather factor for the Viking Revolution soap is mild to moderate in our hard water. It doesn't overdo lathering up but does lather up enough to let you know it is soap and is rather pleasing when rinsing it off where with some soaps you rinse and rinse and still need to rinse more to get the lather off your skin.
I wash my hands and face many times throughout the day and night and so far the Viking Revolution soap has done a great job in leaving me feel a bit more refreshed and clean. I have noticed a bit of moisturizing of my face and hands being much softer after use, so the Viking Revolution soap does seem to come through with that feature. I handle and am around livestock and animals quite often and did notice that the soap seemed to cut through the grime pretty easily. I haven't tried the Viking Revolution as a body wash type soap. The square bars are just about a perfect fit for my hand and are easy to hold onto. I will use one bar for the shower and keep the bar in a drip rack where it has a chance to dry out after use.
I do really like the presentation of the soap itself and it's a nice touch that each bar comes individually wrapped and includes a sticker and a small card. A rather attractive package if you are giving it for a gift. I'm more favorable of recommending this soap than not recommending it. The only reason I am giving 4 stars is for the fragrances not really being detectable as peppermint and eucalyptus.I do think I would buy this soap again though, fragrance or not.
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Reviewed in the United States on January 14, 2024
★★★★★ 5
Awesome soap!
I love this soap. It was a little small, ut was great quality. If smelled good and did not break me out. I have very sensitive skin and this was very gentle on my skin. I usually use caswell and Massey soap and this soap is every bit as good as my normal c&m soap. Very good soap. I Will definitely will buy again.
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Reviewed in the United States on June 2, 2024
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