Pay in installments of $8.29 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 20 - Jul 25
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeWhat do Coca Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.Binding Type: Paperback
Publisher: Kogan Page
Published: 06/15/2011
ISBN: 9780749462994
Pages: 242
Weight: 0.71lbs
Size: 8.49h x 5.48w x 0.54d
Review Citations: Choice 12/01/2011
Reference and Research Bk News 08/01/2011 pg. 38
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.4 ★★★★★
Based on 28 reviews
Sort
Product Reviews
★★★★★ 5
It Works !
Color: Mayday
It works !
My burns felt refreshing after putting this on. Like immediately. It’s light weight too. Worth the money for us!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
★★★★★ 5
Actually does what it says!!!
Color: Mayday
Terns is AMAZING!! I wish I would have found it the day after my burn. I feel asleep on my hammock for 3 hrs and my face turn into a tomato 🍅. Next 3 days just tightness and sore. Then comes the peeling and it was like face dandruff. I search online did my research then found on Amazon and checked out the reviews and pulled the trigger. I have never been happier with a product and it actually does what it says it will and the reviews say. I washed my face first then put it on and it was like ahhhhh. The first 2 days I had to put it on twice a day but my face never once looked like I had put Elmers glue on just to peel off. Then everyday after, just 1 application needed but 2 if you want because my skin was glowing!! I think I might just make this my new face moisturizer. Do yourselves a favor and stop looking just go with this one!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2026
★★★★★ 5
Actually works!
Color: Mayday
The bottle is small but it does a big job with a small pea-sized amount! Takes the burn out and reduces redness and peeling quickly! Love this product!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026
★★★★★ 1
Save your money
Color: Mayday
We bought this specifically for our trip to Florida and had high hopes based on all the positive reviews. Unfortunately, it was a complete disappointment. I used it on all five members of our family exactly as directed, and it did absolutely nothing for any of us.
Not only was it ineffective, but it was also extremely overpriced for the results we got—which were none. We felt like we wasted our money on a product that simply doesn’t work as advertised. Looking back, I wish I hadn’t trusted the reviews and had saved my money instead.
I rarely leave negative reviews, but I feel it’s important to share my experience so others can make a more informed decision. Based on our experience, I would not recommend this product.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 8, 2026
★★★★★ 5
Works
Color: Mayday
A little does go a long way. It’s on the pricy side but it was worth it. It’s not something to be using all the time. But definitely a back up for whenever you do get sunburn
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 21, 2026