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Description
Crystallizing Public OpinionFamed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations
Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays -- whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. -- cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/16/2019
ISBN: 9780486836584
Pages: 144
Weight: 0.35lbs
Size: 7.90h x 5.00w x 0.50d
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★★★★★ 5
Great start to my summer reading
Format: Hardcover
Can’t put it down Every page makes me want to read more Up late reading and then again at lunch Thank you for your honesty
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Reviewed in the United States on May 29, 2026
★★★★★ 5
A Must Read!!
Format: Hardcover
Outstanding book! This book spoke to me!!! Keep doing what you're doing and uplifting your sisters!!
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Reviewed in the United States on May 31, 2026
★★★★★ 5
To love is our true destiny
Format: Hardcover
There are books and there are love letters. To tap into love is true and heart felt. Thank you Ms Cross.
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Outstanding!
Format: Audiobook
Outstanding! Engrossing! I couldn't stop listening. It touched my soul on so many levels. I have a deeper level of respect for Ms. Cross, after this book. And having the audiobook spoken in her own voice, made it even more special. I will now have to purchase the hard copy.
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Reviewed in the United States on May 12, 2026
★★★★★ 5
Excellent Storytelling and History
Format: Audiobook
Tiffany Cross is an amazing writer in storyteller. I truly enjoyed this book.
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Reviewed in the United States on May 24, 2026