SKU: 5575457064

Disaster in Dearborn: The Story of the Edsel

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Description

Disaster in Dearborn: The Story of the EdselFew cars in history have grabbed the public's fancy as much as the ill fated Edsel the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award winning automotive historian with access to the dark reaches of the

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models.

The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish.

In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel--as this book demonstrates in its surprising conclusion--was actually a modest success that deserved continued management support.



Binding Type: Hardcover
Publisher: Stanford General Books
Published: 08/09/2002
ISBN: 9780804746540
Pages: 240
Weight: 1.28lbs
Size: 10.35h x 6.88w x 0.90d

Review Citations: Library Journal 11/01/2002 pg. 102
Booklist 11/15/2002 pg. 554
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SKU: 5575457064

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JWells
Whiting, US
★★★★★ 5
Nice Watch
Color: 5885 Siver Stainless Steel/hon Dial, Color: 5885 Siver Stainless Steel/hon Dial
Nice watch for the money. I've only had it a week but seems to be keeping good time. From 20 feet away might be mistaken for "Trump Time". The watch design is actually a copy of the Rolex Submariner for a whole lot less money. Several watch companies have copied the Submariner. I removed one link at a time when resizing the band. By the time I got to the final link, the supplied tool wasn't working. I had to remove the final link with a hacksaw and pliers.
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Reviewed in the United States on December 22, 2025
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Danny
Boise, US
★★★★★ 1
DIDN'T LAST LONG
Color: 5885 Gold Stainless Steel/Gold Dial
Bought this in June 2025, and only wore it a few times. Recently noticed the time was "off" and the seconds-hand wasn't moving. I thought it sat too long and needed to be wound up. So, I wound...and wound...and wound. Never met any resistance in the crown during clock-wise winding...just continued to spin freely, and the seconds-hand never moved. It's a pretty-looking time piece, but don't waste your money if you expect it to keep time. 👎
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Reviewed in the United States on March 25, 2026
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Geraden Christensen
Carnegie, US
★★★★★ 3
Great watch, terrible resizing tool.
Color: 2926 Silver Stainless Steel/Black Dial
Watch is great, feel heavy, looks beautiful in person. It shines pretty heavily. My main issue is with the resizing tool it comes with. It broke when I tried to use it. Be prepared to buy your own like I did. I can’t say how the fit is yet because I can’t wear it yet. It is not easy to set up.
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Reviewed in the United States on February 19, 2026
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Brent Galey
Lexington, US
★★★★★ 5
Perfect . Very good purchase
Color: 5885 Siver Stainless Steel/hon Dial
Love it , good quality that came in an attractive packaging with a tool and a sleeve to protect your watch . Definitely going to order 2 more watches of different color
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Reviewed in the United States on March 27, 2026
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Jose Correa
Draper, US
★★★★★ 5
Stunning Automatic Watch With TopTier Durability and Precision
Color: Grey
“I got this Tissot PRX for my cousin’s birthday and bro fell in LOVE instantly. This thing keeps time like a beast, never slows down, never lags. Automatic movement, so no batteries, no drama. Durability? Stupid good. You can hit it, bump it, live life rough, it still looks box fresh. Size wise it was almost perfect. I just had to remove two links, nothing big. It’s light, functional, comfortable, doesn’t weigh you down, doesn’t get in the way but more importantly I can say this watch is in everyone’s eyesight when we wear it. Cause of course I had to get another one! Basically. I gave him a very nice piece as a gift, and now he’s walking around like he owns Switzerland.
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Reviewed in the United States on December 11, 2025

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