SKU: 63511282395

Areté Virtue Coin

Sale price$23.39 Regular price$25.99
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Description

Areté Virtue CoinHeroic is thrilled to introduce the Aret Virtue Coin, a tangible embodiment of virtue and a powerful reminder of the heroic potential within each of us. Crafted with meticulous attention to detail, these coins serve as a daily touchstone, urging individuals to embody the principles of Aretthe pursuit of excellence and virtuein their daily lives. Derived from the ancient Greek concept of Aret, meaning excellence or virtue, the front of the coin proudly

Heroic is thrilled to introduce the Areté Virtue Coin, a tangible embodiment of virtue and a powerful reminder of the heroic potential within each of us. Crafted with meticulous attention to detail, these coins serve as a daily touchstone, urging individuals to embody the principles of Areté—the pursuit of excellence and virtue—in their daily lives.

Derived from the ancient Greek concept of Areté, meaning excellence or virtue, the front of the coin proudly features the word "Areté," encapsulating the essence of the coin. The Heroic Compass is pointed up, in the direction of Wisdom, a nod to "know the ultimate game and how to play it well". On the reverse side, the Heroic Virtues are artfully engraved, providing a visual representation of the Heroic virtues that guide individuals on their hero's journey of flourishing via eudaimonia.

In alignment with contemporary positive psychology, the Areté Virtue Coin also draws inspiration from the teachings of luminaries like Martin Seligman, emphasizing the importance of living virtuously for enhanced well-being and flourishing. The design encourages a conscious reflection on the values that contribute to a positive and meaningful life.

Handcrafted in the United States by a custom mint with a rich legacy dating back to 1882, the Areté Virtue Coin inherits a tradition of quality craftsmanship. The coin pays homage to Bill Westman's iconic AA anniversary medallions, designed with the intention of being a personal talisman to reinforce commitment to a noble cause.

Serving as a companion to the recently launched book, Areté: Activate Your Heroic Potential, this coin is a tangible symbol to accompany readers on their journey of self-actualization.

24g/0.85oz weight
39mm/1.54 inch diameter

Shipping Notes
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
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SKU: 63511282395

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4.8 ★★★★★
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Verified Purchase
Roderick
San Leandro, US
★★★★★ 5
Great Purchase
Size: 12, Color: Black
These shoes are great. They look great and extremely comfortable.
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Reviewed in the United States on May 10, 2026
I
Verified Purchase
Isaiah O
Port Orchard, US
★★★★★ 5
Comfortable, Easy to Clean, and Held Up at Coachella
Size: 12, Color: White, Size: 12, Color: White
I’m really happy with this purchase. The shoes are very comfortable, and the product description is accurate. I followed the sizing recommendation based on my foot type and went one size up—they fit perfectly. I bought these for Coachella, and they definitely held up. I was on my feet all day, and they stayed comfortable the entire time. What impressed me most is how easy they were to keep clean. At the end of each day, I was able to wipe them down and maintain their whiteness without much effort. Once I got home, I gave them a deeper clean, and they honestly looked as good as new. Even the laces cleaned up easily. Now I’ve transitioned them into my regular work shoes, and they still look great. Overall, I’m very satisfied with this purchase and would definitely recommend them.
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Reviewed in the United States on May 4, 2026
H
Verified Purchase
Hawaiian
Houston, US
★★★★★ 4
Great shoes that are well made, lite weight, and comfortable.
Size: 12, Color: Brown
Just received my 2nd pair of shoes from Bruno Marc in a size 12. These are really lite and comfortable. It can be dressed down to be a casual shoe or dressed up with a nice suit. These run true to size so I ordered my usual size 12 and the fit was perfect. Being my 2nd pair of Bruno Marc's, I like the quality of their shoes and each shoe is described appropriately on fit and comfort. Insole of these shoes were awesome and provided soft comfort on the feet along with a slight arch support too. Will definitely consider ordering more Bruno Marc shoes in the future.
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Reviewed in the United States on March 11, 2025
J
Verified Purchase
JCMIV63
Los Angeles, US
★★★★★ 5
Cushioned, comfortable, stylish and a rubber sole!
Size: 10, Color: Brown
These shoes check multiple boxes for me, comfortable, cushioned, rubber sole and stylish. As my feet grow old and worn out, I'm on a constant search for comfortable, cushioned shoes that are suitable for work and dressier occasions. I have tried many expensive shoes that look great but either lack cushioning, arch support and or comfort. One of the nice things is these shoes have a rubber sole, where most cushioned shoes have the foam soles which are great, but they tend to lack grip particularly when its damp/wet. They have average arch support, but the insole is removable and I put my own cushioned arch support. Love these!
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Reviewed in the United States on April 6, 2026
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Verified Purchase
DDD Projects
Natrona Heights, US
★★★★★ 5
OG Style
I am a big fan of Bruno Marc shoes. Over the years they have provided comfortable and affordable boots and shoes. These blue, tan and white soled dress sneakers are no exception. They have a nice finished look that makes them both causal and dressy. The lightweight style is still warm enough for colder mid-west winters. The box of the toes is wide and comfortable. The insole is well padded and a pleasure to wear. This is another fine pair of shoes to add to my collection and yours.
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Reviewed in the United States on January 14, 2026

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