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Description
Learning Google AnalyticsWhy is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end to end marketing data. This practical book prepares you for the future of digital marketing demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson,
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4's new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get the guidance you need to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy through data storage, modeling, and activation How to adapt the use cases to fit your business needsShipping Notes
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4.6 ★★★★★
Based on 2058 reviews
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Product Reviews
★★★★★ 5
A Value Add
Format: Kindle
I am not a new host by far but I figured let buy some STR books and see what I could learn from others. This one was not disappointing and provided value. Stressing the importance of furnishing based on your target guest pool. Using AI to help manage your STR with the goal of maximizing performance. Author also provides readers access to his free newsletter to download.
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Reviewed in the United States on December 8, 2023
★★★★★ 5
Ambitious universe building that starts small
Format: Kindle
Defiance of the Fall is in the Top 5 of my favorite progression fantasy stories (for reference, I think you should at least try the first book of all 5 series with the other 4 series being Primal Hunter, He Who Fights with Monsters, Azarinth Healer, and The Calamitous Bob). The scale of this series world-building is beyond any other series that comes to mind. And the crazy thing is that 16 books in, there's still a TON of room to keep building. I'm hoping the author can keep the series at this quality out to at least 30 books.
The series starts out slightly slower-paced, but 16 books in I think that was a good thing as it really sets up the main character and enables a slow build up of their new existence. You learn as the MC does, and at the beginning the MC is still struggling with the basics. But as the main character progresses, that 'world' gets more and more complex and grows vastly in scope (there's a whole giant universe out there), with that complexity being the main challenge of the series. When there is 16 books worth of progress, remembering all the details can get a bit challenging. Book 16 books in, I'm still eagerly reading every book that comes out.
All in all, I highly recommend this series and all of the others in my Top 5 list. If I had to round that out to a Top 10, other series I would recommend would be Paths of Akashic, Dual-Class, Grand Game, Unintended Cultivator, and A Thousand Li. None of those latter 5 are a strong as the top 5, but all are worth reading IMO.
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Reviewed in the United States on December 28, 2025
★★★★★ 5
Great LitRPG
Format: Kindle
Solid LitRPG stuff. It has all the hallmarks of the genre and they're executed well, your protagonist who starts off average and gets stronger and stronger, experiencing both great danger and great opportunity, taking risks that (usually) pay off.
Where it really shines is the worldbuilding; it's a somewhat slower burn in that respect but the writing does a good job of building a coherent, intriguing world with a ton of different factions and factions within factions with their own motivations. The history of the world is legitimately interesting and being cultivation-themed gives it a unique flavor compared to many others which are more straight RPG (and there's even a good in-universe reason for this).
My criticisms are fairly minor, the writing can be a bit dry or awkward on occasion "The situation clearly hinted at a situation where he would only need to...", and the universe and lore is expansive enough that it's easy to forget about some individual element on occasion.
This is an overall review of the series (16 books at time of writing).
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Reviewed in the United States on April 10, 2026
★★★★★ 4
good book, needs an editor.
Format: Kindle
The premise was good, and the story arcs were good. But the actual writing style of this book left a lot to be desired. I see the author is up to book 16 as of now. Hopefully they have fixed a lot of these minor issues.
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Reviewed in the United States on January 29, 2026
★★★★★ 5
So Happy I found this
Format: Kindle
Excellent addition to the genre. On par with some of the other great series in the space and better than many I have read.
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Reviewed in the United States on May 25, 2026
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