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Description
Selling the Invisible: A Field Guide to Modern MarketingSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll up your sleeves, jargon free, accessible style, such as: Greatness May
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
Binding Type: Paperback
Publisher: Grand Central Publishing
Published: 03/20/2012
ISBN: 9780446672313
Pages: 247
Weight: 0.45lbs
Size: 7.40h x 5.00w x 0.80d
Review Citations: Library Journal 12/01/2015 pg. 54
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4.5 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Works amazing
Works great 👍🏻👍🏻
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Reviewed in the United States on May 31, 2026
★★★★★ 1
Doesn’t work
Did not take off the self tanner whatsoever. I even used it every time I took a shower for a full week just trying to scrub off the tan & nothing. I don’t recommend if you’re desperate to take self tanner off.
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Reviewed in the United States on April 16, 2026
★★★★★ 3
Great Exfoliator
Purchased this to help remove self tanner and help prep my skin to reapply self tanner. It is great for exfoliating your skin prepping for the next round of self tanner. It doesn't help much with removing self tanner. I have used it in the shower as well as soaked in the tub before using it and that didn't make much different. Shaving removes more self tanner than this self tanner removal. I was hoping for much better results but sadly after using several times different ways the result is minimal removal.
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Reviewed in the United States on May 6, 2024
★★★★★ 4
Good
Smell good , workers good ,
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Reviewed in the United States on January 10, 2026
★★★★★ 5
Tan
Works great
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Reviewed in the United States on May 27, 2026