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Strategy and the Fat Smoker: Doing What's Obvious But Not EasyWe often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long run, in spite of short run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are:
We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for- How organizations should think about strategy
- How they should think about clients, marketing and selling and
- How they should think about management.
In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.
Binding Type: Hardcover
Publisher: Spangle Press Press, USA
Published: 01/01/2008
ISBN: 9780979845710
Pages: 275
Weight: 1.35lbs
Size: 9.20h x 6.35w x 0.93d
Review Citations: Harvard Business Review 03/01/2008 pg. 30
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
This book by Brother Rick helped me to understand.
Format: Paperback
Listen to GOD when He speaks, and always keep on praying... Don't be seeking GOD to give you visions / dreams/ revelations / spiritual manifestations, but do ask (trust) that He will give you what He has for you.
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Reviewed in the United States on November 8, 2022
★★★★★ 4
Informative
Format: Kindle
Opens up understand of the various aspects of, and ways you can test or verify supernatural revelations being exposed by unverified resources,,,
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Reviewed in the United States on February 24, 2021
★★★★★ 2
Extremely Disappointed
Format: Paperback
I own a fair amount of Rick Renner books. He’s an anointed, gifted and intelligent teacher of God’s Word. This book is not one of his best works. It’s informative, yes. However I found the redundancy extremely annoying. The book is 81 pages in length. It could have been written as a pamphlet. Rick repeated the same content so often I came away with feeling it was the only way to make it 81 pages long. Additionally, I’m bothered by the cost. It totaled out at $13.90. I would have preferred the pamphlet version and donated to Rick’s ministry. I would not recommend the book at $14.00
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Reviewed in the United States on November 20, 2020
★★★★★ 5
Ricks book Testing the Supernatural
Format: Kindle
Thus is a fantastic journey through Ricks teaching on The supernatural life In Christ our Lord and Savior. I believe in this because of the many scriptures Rick uses to teach and write to use as Paul did to the early church a fantastic principle lead journey to Jesus for Ricks vision in you Lord and his obedience amen.
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Reviewed in the United States on July 21, 2022
★★★★★ 5
Decree its goodness!
A absolute must have. It has taught me so much. I also bought her second one.
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Reviewed in the United States on February 6, 2026