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Description
This Is Marketing. You Can't Be Seen Until You Learn To SeeThis Is Marketing. You Can't Be Seen Until You Learn To See A game changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help
This Is Marketing. You Can't Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:- How to build trust and permission with your target market.
- The art of positioning--deciding not only who it's for, but who it's not for.
- Why the best way to achieve your goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
SPECIFICATIONS:
Author:Seth Godin - Сет Годин
Publisher:Penguin
Language:English
Publication Date:2019
Number of pages:288 pst
Format:Paperback
Width:153 mm / 6'
Height:234 mm / 9,2'
Weight:350 g
Illustrations:Scheme
ISBN:9780241370148
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
A Powerful Guide to Self-Discovery
Format: Hardcover
This book really helped me understand my true self and navigate life with a clearer sense of purpose. The exercises and reflections were useful for connecting with my values and passions, and they encouraged me to live more authentically. It’s been a great tool for personal growth, and I feel more aligned with my identity. If you’re looking to deepen your self-awareness and live a more purposeful life, I highly recommend it.
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Reviewed in the United States on February 28, 2025
★★★★★ 5
Eye opening and powerful
Format: Kindle
TD Jakes gives great insight into who we are and how to find purpose in this book. His illustrations and insights into the lives of Elisha and Elijah are really good. His focus on doing well where we are and being faithful in our current season were just what I needed to hear. If you need motivating for the next season of your life or if you are struggling to get to the next season of your life, this book will help you I'm sure.
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Reviewed in the United States on July 28, 2018
★★★★★ 5
Great read
Format: Paperback, Format: Paperback
Purchased this book as a study tool for my life group at church and it has been great so far. It only has 7 chapters so it’s a good easy ready.
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Reviewed in the United States on September 30, 2023
★★★★★ 4
Content
Format: Paperback
I liked that it was written as though it was written just for me.
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Reviewed in the United States on October 21, 2023
★★★★★ 5
Touching expression Supernatural process for understanding identity & purpose
Format: Kindle
This book provides a very touching and practical expression of the Divine component to understanding our identity and purpose. TD Jakes identifies the posture, process and focus we need to have in order to be ready to receive what God is seeking to impart to us in his Divine the appointed time and way.
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Reviewed in the United States on September 13, 2021