SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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Susan E
Grantham, US
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Really nice!
Color: Brown
Nicely made. The wood has a lovely finish and rich color. The compartments have a softer bottom so you don’t have to worry about scratching your glasses or other surfaces. Great assortment of compartment sizes to help organize your items. Kicking myself for not getting one sooner.
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Great quality and perfect desk organizer
Color: Brown
Great quality and perfect desk organizer
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Natrona Heights, US
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Extremely helpful keeping remotes in order
Color: Blue, Size: Small
Nice quality remote control holder, makes it easy to find what you need, organized life is an easier life to live ! Great price too and it looks good ! This was a great little buy, I brought one for my Mom and another for the guest bedroom.
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Cuba, US
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Color: Black, Size: Large, Color: Black, Size: Large
Perfect for our kitchen table!! Bigger and nicer than expected. Holds several remotes. Nice have remotes all in one place in kitchen where tv is
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Beth
Boise, US
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Very Handy!
Color: Gray, Size: Large
I love this remote holder! It is large enough to hold several remotes, cell phone, glasses and other frequently used items.
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Reviewed in the United States on April 15, 2026

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