SKU: 65522682851

Primare R35 MM/MC Phono Preamplifier

Sale price$1349.55 Regular price$1499.50
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Description

Primare R35 MM/MC Phono PreamplifierR35 MM MC phono preamplifier R35 is our most sophisticated and capable MM MC phono preamplifier, providing the ideal interface between the low level output of a moving magnet or moving coil phono cartridge and the line level inputs of your hi fi system, either RCA or XLR. Technology R35 MM MC phono preamp is designed to amplify with honest fidelity the delicate signal from even the lowest output phono cartridge. The design has been carefully crafted

R35 – MM/MC phono preamplifier

R35 is our most sophisticated and capable MM/MC phono preamplifier, providing the ideal interface between the low-level output of a moving magnet or moving coil phono cartridge and the line-level inputs of your hi-fi system, either RCA or XLR.

Technology

R35 MM/MC phono preamp is designed to amplify with honest fidelity the delicate signal from even the lowest output phono cartridge.

The design has been carefully crafted so that all components work sympathetically together, including a fully isolated power supply, allowing the highly sensitive signal components to function in a noise free environment for superior performance, resulting in cleaner sound and greater fidelity. R35 features adjustable gain to amplify the signal from virtually any moving magnet or moving coil phono cartridge, and a very wide range of input adjustments allowing for ideal cartridge and system matching.

The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.
An example of this is the standby button discretely placed within the Primare logo on the faceplate of our R15, R35 and A35.2 models – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.

Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.

And while not modular, the R35 can be added to any of those systems to include high performance playback of vinyl records.

R15 and R35 Phono Preamplifiers

In this video we review the features and functionality of both the R15 and R35 MM/MC phono preamplifiers that may make them the perfect addition to your system.

Reviews

“Beautifully designed, finely crafted and not yet completely out of touch in terms of price”… With the Vertere DG-1S and a Thorens MC TAS 1500 as a source, it gave the sound of the system a fundamental impact that is rarely achieved with vinyl. Ideal for helping the newly arrived double LP The World Ended A Long Time Ago to achieve maximum effect… For fans of a warm, silky phono sound, the Primare is therefore exactly the right choice.”

-Mint

“Did you like the R15? You’ll love the R35 even more. This is not the trailer for a sequel, although the R35, contemporary with the R15, fully deserves to be seen and above all heard. To the point that the question arises of understanding how the Swedish manufacturer achieves such a functionality/quality/appearance/price mix… Of the R15, we wrote that the sound was “full, warm and lively.” In comparison, R35 appears fleshy, vigorous, even fiery. Free, rather. Without being heavy or overwhelming, just impeccably open and breathing while being, yes, fiery… And if you have an integrated or a preamp with balanced line input, you will still gain very significantly in this mode in terms of transparency, dynamics, and noise reduction. The difference is far from negligible. For all these reasons, the R35 establishes a real hierarchy compared to the R15, even offering itself the vanity of challenging devices of significantly higher prices. So yes, this is certainly not new; but, at Primare, the devices are designed to last, and this is not the least of their qualities.

-Diapason

“Primare’s legacy R32 has been our reference phono stage for almost a decade, but the R35 sets the bar so much higher, with so many settings, balanced connections and improved audio, it really is the reference phono stage.”

-Audiograde

“In the R35 what Primare has done is focus on offering a product that can rival the best on spec alone, while not sacrificing what sets it apart from most at the price which is its sheer musical performance. It has depth and detail in spades, with an analogue character that underlines vinyl’s enduring appeal. It’s bass control is also class leading, and when you put all this together, the package is outstanding.”

-Audiograde

“What I like about the ‘no nonsense’ aspect of the R35 that is so appealing is that the character of the vinyl (recording, production, quality of mix, master and pressing) is presented quite frankly and not uncritically. My bad records really don’t get any better and the good versions sound better than I’ve ever heard them.”

-HVT

”If you are looking for a flexible phono stage that can be used on all pickups, and that plays heavenly without breaking the bank completely, the Primare R35 is one of the best choices in the price range below NOK 20,000. Outstanding / 6 stars ”

-Lyd & Bilde

“So what are the arguments for buying a Primare R35? First, it has more settings and higher flexibility than most of its competitors in the price range. This in itself provides a usable guarantee that you get the full potential of your pickup and turntable, no matter what you want to buy or have before. If you already have Primare and want your system to sound great and at the same time look holistic and stylish, just buy. Primare R35 is stylish, impressively flexible, and plays brilliantly.”

-Stereo+

“The Primare R35 is that rare thing: an audio component with a lot of features that also sounds exceptionally revealing. Usually, it’s one or the other, so getting both in a professionally executed package with some superior styling touches at a sensible price is quite an achievement.”

-HiFi+

“Primare R35 – Flagship phono stage is an analogue triumph… it is an incredibly flexible and capable phono stage that seemingly has the ability to extract the very best from any cartridge that crosses its path. A rare feat at any price, this only further pumps up the R35’s value. OUTSTANDING PRODUCT.”

-Hifi News

“Technically well designed, the Primare R35 is at the forefront of its price range. Not as a show off, but with strict neutrality with no effort. That is what I call to the point.”

-Audio

Shipping Notes
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
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SKU: 65522682851

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4.2 ★★★★★
Based on 17 reviews
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Product Reviews
A
Verified Purchase
Arele
Phoenix, US
★★★★★ 5
Great toy for two big German Shepherds
Color: Brown
We only buy Tuffy dog toys now because we have one German Shepherd, and we often watch our daughter's GSD too, and the two dogs tear anything else apart in minutes. Tuffy toys are BY FAR superior to any other dog toy we have tried. That being said, some Tuffy toys seem to last longer than others with the two dogs, and this one has been pretty good! We've had it for a few weeks now, and it's just now starting to show some white (stuffing) where their teeth have pierced the top of the toy. That's pretty good, considering they play tug of war with it and can tear into toys pretty hard. If it were just our one dog, I think it would last a lot longer because it's the tug of war between the two of them that does them in faster. Even so, when they do manage to tear the fabric in vulnerable places, I just pull the stuffing out from that area, and they continue to play with it, sometimes for months! This one is better than some other Tuffy toys too because it has lots of areas where there is already more fabric and reinforced seams than stuffing, like all the legs on the side, the tail, and even the pincers. So far, they haven't been able to tear into those at all. Just a bit on the top of the head, and so far, no stuffing coming out yet. This one is a big win for us! When they finally do do it in, I will turn around and buy another Scorch the Scorpion right away!
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Reviewed in the United States on May 5, 2014
D
Verified Purchase
Deholle
Carnegie, US
★★★★★ 4
Tuffy Desert Phrog vs Lola
Color: Green Leaping Phrog, Color: Green Leaping Phrog
Just a little background about my dog. Lola is a 5 year old corgi-terrier mix with jaws of steal. Lesser stuffed toys have met death in under 5 minutes. Tennis balls last less than a day. Rope toys that do not have frayed ends might possibly last a week (frayed ends never stand a chance). The only toys that she has not managed to destroy are her Kong, a Kong bone, and a racquet ball. I figured I would document the life span of Phrog (Tuffy Scale: 9) before making my final judgement on it’s durability. Day 1 - Phrog Arrives! Lola was very excited about the arrival of Phrog and immediately went into destruction mode. Phrog did sustain a little damage before we were able to bribe her to drop Phrog and get her understand that he was more fun to play fetch with than to mutilate. The white you see in the picture is not stuffing, but the second layer of defense for the toy. The fact that my living room is not full of stuffing and I didn’t have to pry a squeaker out of my dog’s mouth, I’d say Phrog wins the Day 1 challenge. Day 9 - Phrog has sustained a little more damage, but not anything life threatening. His side wound is a little bit larger and one of his eyes is half ripped off. For safety reasons, I am going to finish removing the damaged eye and some loose thread from various places. Other than that, Phrog is still holding up and holds top toy spot. I have also found him very useful for dealing with anxiety; the squeaker can often distract her from her stressors and Phrog takes the abuse of her frustrations. Day 16 - Phrog is starting to show signs of mortal wounds. Lola has made it through the thicker layer around his arm and I can see the stuffing. It is only a matter of time before gets all the way through. Day 60 - Phrog still lives!!! I have done some surgery on Phrog to reinforce the fabric around his arms, but Franken-Phrog is still the favorite of all of the toys. She will even get brave enough to rescue Phrog from the evil vacuum when he is kidnapped and tortured. I am thinking about purchasing Phrog II for the inevitable day when Phrog goes off to the pet toyland in the sky, but for now, there is only one Phrog for Lola.
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Reviewed in the United States on July 6, 2018
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Verified Purchase
michael parsley
Bozeman, US
★★★★★ 5
Super tough
Color: Red Warthog
My dogs love these toys!!!
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Reviewed in the United States on February 10, 2026
A
Verified Purchase
Amazon Customer
Dallas, US
★★★★★ 5
Long lasting play toy!
Color: Multicolor
Tuffy toys in general are great and they are a pretty good deal on Amazon. They are not indestructible, and if your dogs use them as chew toys they will eventually break through. My dogs have had this Armadillo since Christmas (and they do chew on it some) and the only thing missing is an ear. They like to play tug-of-war with it a lot. This is a bigger toy, but even my forty pound dog plays with it. I would not recommend this toy for dogs smaller than Border Collie size. You can make these Tuffy toys last longer if you don't allow your dogs to chew them--when your dogs starts chewing on non-chew toys trade them for a chew toy and when you catch your dog chewing on a chew-approved toy reward them for chewing. Eventually your dog will catch on and realize that if they want to chew there are certain toys that are allowed for that. In addition to being a great play toy this is a pretty cute toy too!
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Reviewed in the United States on June 30, 2015
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Verified Purchase
Amazon Customer
Draper, US
★★★★★ 1
Not Tuff
Color: Black Yellow Phrog, Color: Black Yellow Phrog
Absolutely terrible and not “tuff” at all. My chocolate lab had this thing destroyed in less than two hours. I would not recommend these for the price.
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Reviewed in the United States on April 11, 2026

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