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Description
The Transitory MuseumDiscover the groundbreaking insights into the evolving relationship between commerce and art with this essential guide, '10 Corso Como: Conceptual Art and Commerce'. This 2018 publication from John Wiley & Sons delves into the transformative spaces that redefine art consumption and display in today's globalized society. This brand new book, featuring 140 pages of illuminating content, highlights the emergence of concept stores like 10 Corso Como in
Discover the groundbreaking insights into the evolving relationship between commerce and art with this essential guide, '10 Corso Como: Conceptual Art and Commerce'. This 2018 publication from John Wiley & Sons delves into the transformative spaces that redefine art consumption and display in today's globalized society. This brand new book, featuring 140 pages of illuminating content, highlights the emergence of concept stores like 10 Corso Como in Milan, which challenges traditional distinctions between art and commerce. It examines how these innovative retail environments serve as new modes of cultural exhibition. Carla Sozzani’s vision has transcended geographical boundaries, influencing landscapes in Seoul, Beijing, Shanghai, and New York, as the concept store becomes a pivotal player in 21st-century consumer culture. Enthusiasts of art, fashion, and museum studies will find value in this philosophical inquiry, as it redefines categories that have shaped modern life. Perfect for collectors, students, and practitioners, this book is an invaluable resource for understanding today's commercial art landscape. By exploring these dynamics, readers gain a deeper appreciation for how art is consumed and appreciated in a world where traditional divides are rapidly diminishing. Order now and explore the compelling intersection of retail and artistic expression. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781509533053
Year: 2018
Publisher: John Wiley & Sons (UK)
Pages: 140
Description:
Throughout modernity there has been a clear divide between art and commerce. Objects could either be consumed as commerce or contemplated as art. Today, as museums are facing increasing financial pressure and as stores have become inventive locations for new modes of display, this clear divide has begun to dissolve.
There is one place that represents a key stage in this evolution: 10 Corso Como. It was founded in Milan, at that very address, by fashion editor Carla Sozzani and has since expanded to Seoul, Beijing, Shanghai, and New York. The name śconcept storeť, which has now spread across our globalized world, was originally coined to describe this new form.
This book is the first philosophical inquiry into this new form of store and it sheds new light on how categories that have governed our modern lives, such as commerce, art, fashion, and museum, are being redefined today.
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★★★★★ 5
Honestly impressed would recommend
Size: 9ft, Color: Beige, Size: 9ft, Color: Beige
I’m honestly really impressed with this patio umbrella! It’s lightweight enough that it was easy to move and set up, but it still feels sturdy and stable once in place. The fabric material feels much nicer than the cheap plastic-like material some outdoor umbrellas use — it looks clean, durable, and gives really good shade.
The color is beautiful and works perfectly with outdoor spaces without looking harsh or too bright. It opens smoothly, provides a large amount of coverage, and has held up great in the sun and wind so far.
Definitely a thumbs up from me — great quality for the price and makes the whole patio area feel more relaxing and put together! ☀️👍
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Reviewed in the United States on May 9, 2026
★★★★★ 5
Brightens up the whole patio!
Size: 9ft, Color: Apple Green
I am so happy with this umbrella! The "Apple Green" color is gorgeous—it’s super vibrant and really makes my backyard feel more tropical and fun.
The crank is smooth and easy to use, so I don’t have to struggle to get it open, and the push-button tilt is a total lifesaver when the sun starts to dip in the afternoon. It feels much sturdier than the one I replaced; the ribs seem solid and it hasn't budged during our usual afternoon breezes.
It provides a ton of shade for our table, and you can tell the fabric is thick enough to actually block the heat. If you want a pop of color and a reliable umbrella that doesn't cost a fortune, this one is perfect!
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Reviewed in the United States on April 7, 2026
★★★★★ 5
High quality. Umbrella crank works smoothly. Love it!
Size: 9ft, Color: Peacock Blue, Size: 9ft, Color: Peacock Blue
This umbrella and rug, both from Amazon, look beautiful on my deck! I'm thrilled with them both! My deck is my favorite happy place! The colors are very impressive. Great price 👍
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Reviewed in the United States on May 23, 2026
★★★★★ 4
Mostly well made…
Size: 9ft, Color: Dark Blue, Size: 9ft, Color: Dark Blue
The umbrella itself is made out of great fabric and the color is accurate to the photo. However, we’ve had it for less than a month and the piece that controls the angle of the umbrella has already broken off. It still works, but will always be at an angle now.
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Reviewed in the United States on April 12, 2026
★★★★★ 5
Bright colors, sturdy made umbrella
Color: Blue Green Striped, Size: 9ft
Beautiful umbrella. The colors are bright and striking. Good sturdy design.
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Reviewed in the United States on January 11, 2026