Impressive Advertising

Impressive AdvertisingDiscover the power of impactful advertising with this stunning hardback book authored by Miquel Abellan. Measuring 180 x 230 mm and comprising 144 pages, this beautifully bound publication is perfect for both professionals and students interested in mastering advertising techniques. Released on 20 02 2017, this essential guide dives into the art of visual storytelling and emotional engagement, providing insights into creating unforgettable advertising

Discover the power of impactful advertising with this stunning hardback book authored by Miquel Abellan. Measuring 180 x 230 mm and comprising 144 pages, this beautifully bound publication is perfect for both professionals and students interested in mastering advertising techniques. Released on 20-02-2017, this essential guide dives into the art of visual storytelling and emotional engagement, providing insights into creating unforgettable advertising campaigns. Explore two vital chapters: 'Printed Advertising,' which showcases successful campaigns through magazines and brochures, and 'Outdoor Advertising,' focusing on effective messaging in public spaces. Understanding the psychology behind viewer response is crucial for any brand, and this book has it all. Grab your copy now and set yourself apart from the competition with proven marketing strategies that resonate with your audience. Enjoy the convenience of our shipping options, as we’re happy to combine shipping for multiple items. Smartfox NZ is a trusted name in e-commerce, based in Auckland, ensuring that your purchase is hassle-free with no unexpected import charges, custom duties, or taxes. Transform your advertising approach today!

CONDITION: Brand New
Dimensions: 180 x 230 mm
Pages: 144
Bind: hardback
Author: Miquel Abellan Publisher: Monsa
Publication Date: 20-02-2017

A visual and emotional impact, etc… the key to many campaigns, and the essential element for reaching the widest possible audience, generating a whole range of sensations in the viewer. A successful advertising campaign, via its script and presentation, needs to stand out amid hundreds of other received images, and manage to ensure that is more memorable and visible than the rest. To achieve this it must impact on the senses after first capturing our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection or an appeal to the conscience. All sorts of emotional responses may be affected by a well planned publicity campaign, leaving the viewer with a strong sense of the specific and desired message. We have looked at two particular chapters in the book, “Printed Advertising”, which presents a range of work produced for media such as magazines, newspapers, brochures, mailbox leaflets and mailing…, in short all types of advertising on paper, as well as “outdoor Advertising”, in which public spaces are used to display messages to an undetermined audience.

We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.